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This is an initiative by Israeli activists who have worked for many years to try to change the situation through various actions and campaigns. We decided to support the Palestinian call for a boycott when we realized that our other efforts, while important and necessary, are not enough to bring real change. Israeli public opinion and the country's political agenda will change only when the price of continuing the status quo becomes too high. We hope that the BDS campaign will eventually have this effect. We believe that ending the occupation and establishing equal and just political arrangements in Israel/Palestine are also in our interest as Israelis.

We are asking the world to intervene not only because the continually escalating brutality and illegality of the occupation justify intervention, but also because the current levels of apathy in our society render this move necessary.

http://boycottisrael.info/