Columbia Sportswear markets to the active settler on the go

Details
Written by Adam Horowitz Adam Horowitz
Category: News News
Published: 30 November 2009 30 November 2009
Last Updated: 04 December 2009 04 December 2009
Created: 30 November 2009 30 November 2009
Hits: 3433 3433
Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive
 

[UPDATE: Columbia Sportswear has agreed to immediately and permanently discontinue this ad! See their response HERE.

 

From Didi Remez’s invaluable website Coteret:

jp nov27 09 p 7 magazine
 

The Israeli franchisee of Columbia Sportswear, a large Portland-based manufacturer of outdoor clothing, with an impressive Corporate Social Responsibility portfolio and what appears to be a rather progressive domestic client base, rather the following ad in the November 27 edition of the Jerusalem Post’s Friday Magazine.

Note the description at the bottom “for active work in various regions, including outposts.” If we have any doubt what “outposts” the ad is referring to, see the same ad in Hebrew, which ran on the same day in the Friday Political Supplement of Makor Rishon, a right-wing weekly. The Hebrew translation of “outposts” there is “gvaot” (hills) a euphemism for the illegal outposts populated by the “hilltop youth”, notorious for their violence against Palestinian civilians.

Visit Coteret for translated "news, analysis and opinion from the Israeli Hebrew print and electronic media."

Fair Use Notice
This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml . If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner.